Have you thought, “I'm worried I might look like a jerk if I talk about myself?” I certainly have.
In the beginning ...
We knew our place.
We only spoke when we were spoken to.
We didn’t get our hopes up.
We didn’t brag because it was good to be humble.
Or so we were told.
We didn’t show off because “no one likes a show off”.
We were told to be humble.
Most of us grew up like that. I certainly did in a London suburb in the 1960s.
But that training STICKS with us. Even when we're grown up entrepreneurs running our own businesses, those voices echo in our minds.
You can launch the coolest product ever, but when it comes to actually selling yourself, you get crippled by shame.
As a business owner, you've GOT TO learn how to toot your own horn without being a total jerk about it.
This book will help you figure out that tricky balance. How to show off just enough to attract customers and close sales, without becoming an insufferable egomaniac.
Being humble won't cut it but being insufferable won't either.